How long till we see alliance-based advertising?
efore heading out to Vancouver to catch the Olympics I sat down to contemplate Air Canada’s decision to splash out significant cash to be in the Olympic advertising picture. If reports are to be believed, Air Canada paid anywhere between 15 and 30 million dollars (US) for the privilege of being an “Official Supporter” of...
Emirates fights for Canada
Emirates 777 at YUL. Photograph courtesy of Youri Thonon – Contrails Photography It must be ever so inconvenient for Emirates to have to deal with Transport Canada in trying to secure additional landing rights to Canadian airports. At its home base in Dubai most anything the carrier needs is quickly afforded to it by...
