Tag Archive: QATAR AIRWAYS – QR – QTR


The fight for Africa

Hundreds of years ago, the powers of the world fought over Africa and carved its landmass into many pieces which they proceeded to profit from for long stretches of time. Today, a similar fight is on the cards, only this time the would be conquerors are airlines fighting for the skies.

Needless to say the existence of many routes operating in and out of Africa are steeped in historical ties – Air France for instance is very strong in West Africa. However, such historical ties are only a small factor in the broader picture. The formation of global airline alliances, armed conflicts, the discovery of natural resources and a host of other factors make the picture far more complex.

If we compare the footprints of the alliances side-by-side we can see that the Star Alliance has the broadest reach. Notice in particular how the major centers that dot the coast of the continent are well served.

Star Alliance Footprint

Not far behind the Star Alliance is SkyTeam. Air France and KLM’s long history in Africa coupled with Kenya Airways’ growth and success are the major factors behind this second place.

SkyTeam Footprint

This leaves OneWorld in third but not by much.

OneWorld Footprint

Let’s not ignore non-alliance players. The collective presence Emirates, Qatar Airways and Etihad put forward is no longer negligible. You might argue that the gulf trio only affords three non-stop destinations outside Africa – Dubai, Doha and Abu Dhabi – but I would argue that one-stops at the right price are just as good or better than direct services.

With Ethiopian set to join the Star Alliance shortly, the list of African carriers ready to be rolled into major alliances drops to zero – either for lack of quality or lack of size. A lack of carriers however does not mean a lack a opportunities. The difference now is that anyone who wants a piece of the action will have to really put some skin in the game, not simply agree to a codeshare. Brussels Airlines is already doing this by setting up an operation in Lubumbashi (to be called Korongo) but they will not be the last. Numerous European and Middle Eastern carriers have half an eye on such joint ventures as do the new darlings of African politicians - the Chinese and the Indians.

Qatar Airways 77L A7-BBD at Boeing Field by Andrew W. Sieber

Qatar Airways 77L (A7-BBD) at Boeing Field by Andrew W. Sieber

Effective May 30th, 2010 Qatar Airways will begin service to South America offering a daily Doha – São Paulo – Buenos Aires service to be operated with a 77L. They will become only the third airline ever to offer non-stop service to six continents from a single hub. The current members of the Six Continent Club are South African Airways and Emirates who serve six continents from their Johannesburg and Dubai hubs respectively.

Qatar Airways is often accused of aping Emirates. In this instance I think they have one-upped them. Unlike their Gulf cousins QR’s service will continue on to EZE from GRU with full 5th freedom traffic rights. A smart move considering it tests the market for EZE-DOH direct (which the ridiculously capable 77L can handle) and maximizes utilization of the 77L fleet. Indications are that EK did not pursue the GRU-EZE leg as it would have meant a less desirable departure time. This type of paired expansion is not new to QR. When getting their feet wet in Africa they took a similar approach initially serving Cape Town via Johannesburg. After establishing themselves in those markets and proving demand existed both cities were upgraded. A certain Emirati carrier followed suit

This all begs the question, who will be the next member of this elite club? A number of other airlines already serve six continents but from different hubs and with stops. Off the top of my head British Airways, United, Malaysia Airlines and Air France are in the mix but for reasons of equipment, bilateral agreements and other complications I don’t believe any of these four will be the next. My pick is Etihad. The reasons are simple. They have a similar business model to EK and QR, they have capable aircraft on order and they have a strong desire to not be an also-ran in the arena of Gulf aviation. Time will tell.

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